Telling stories isn't always about words on screens and pages. Below are some stories—those of artists, those of endangered foods, those of cyclists and book lovers and musicians—that go beyond the written word. The best stories are the collaborative ones, aren't they?
Marketing & Communications Strategy: CCAD Strategic Plan // Columbus College of Art & Design
Developed the marketing and communications strategy for Columbus College of Art & Design's Strategic Plan. This includes Presidential talking points, branding the plan "The CCAD Way," and a comprehensive action-driven methodology to ensure that the community understands how the college plans to move forward in the next several years.
Healthy Creativity // Columbus College of Art & Design
Developed a collaborative marketing plan to launch the concept of Healthy Creativity, a key factor in the 2017-2020 Strategic Plan for Columbus College of Art & Design. This institutional initiative is inspired in part by the needs of Generation Z to demonstrate to students and the greater community that healthy practices can and will enhance creative output, and that the trope of pulling all-nighters and living on coffee is not only unproductive, but not necessary.
140 Years, 140 Voices // Columbus College of Art & Design
Launched a celebration of CCAD’s 140th anniversary in a print and digital formal utilizing 140 quotes from faculty, staff, students, alumni, and community members. The accompanying book “CCAD at 140” won the Judge’s Choice award for book design at the 2020 American Advertising Awards.
CCAD Found Footage // Columbus College of Art & Design
As part of the celebration of CCAD’s 140th anniversary, I worked with the marketing team to pull together found footage from CCAD’s archives. This collaboration—meant to build community pride—led to a screening that engaged alumni and some of CCAD’s long-term faculty and staff.
#wildartcolumbus // Wild Goose Creative
Responsible for initial conception, design, and implementation of a month-long Instagram show that pays Columbus artists to create and raises funds for Wild Goose Creative. This program is on its third iteration, affecting more than 90 artists, and raising more than $12,000 for art in Central Ohio.
This Just In Cling // Jeni's Splendid Ice Creams
Ideation, copywriting and art direction for the ice cream brand's back to shelf point of purchase clings. The design marries the old and new pints and the evergreen language in practical in all uses of the cling.
Plants for Pints // Jeni's Splendid Ice Creams
A marketing initiative to help the Jeni's Ice Cream brand align with the values of Whole Foods Market (Central Ohio & Los Angeles), New Leaf Market (Santa Cruz), and other socially conscious markets. Developed concept and art directed assets, including a video.
Clover Road Cream Cheese Branding // Eat Well Distribution
Responsible for the rebrand (name, packaging, assets) of this Cleveland, Ohio cream cheese company.
Named after the road the Gross sisters' grandmother grew upon, Clover Road Cream Cheese conjures up imagery of another clover—the kind that Southeastern Ohio's Snowville Creamery cows eat as part of their grass-fed diet. The cream from these cows lend a super fresh taste to the cream cheese, making it taste like no other.
Gather Pasta // Eat Well Distribution
Responsible for the rebrand (name, packaging, assets) of this Columbus, Ohio pasta company that wanted to accelerate the retail side of its fresh pasta wholesale business.
Edwards Urban Branding // Edwards Companies
Provided creative direction for the Edwards Urban brand and assisted in the implementation for the initial branding needs for leasing The Normandy. Developed a strategy for providing value added services to Edwards Urban properties.
Logo Design // Innovation Ohio
Worked with a team from an emerging Columbus, Ohio policy think tank to develop and create a logo that physically and symbolically represented their values.
Photo: Columbus Alive
Pop-Ups // The Hills Market
Utilized extra space at both Hills Markets to further develop the brand's niche as a place for local food through an incubator series of pop-up restaurants. Three of the initial participants (Acre, Darista Dips, Little Eater) now own and operate successful food businesses.
Ark of Taste // The Hills Market, Slow Food Columbus
Responsible for the conception, sourcing, and implementation of this collaborative event. Read an account of the dinner here.
Design: Clinton Reno
Market to Market // The Hills Market
Conceived this cross-city bike ride collaboration with North Market, and worked alongside their Marketing Director to implement and grow the successful and much loved twice-yearly event recognized across Columbus.
Kahiki Dinner // The Hills Market
Responsible for the conception, PR, and implementation of this collaborative event that earned The Hills Market a full page feature story and immediately sold out a 300-seat dinner.
Grandview Library After Hours // Grandview Heights Public Library
Hosted after-hour rock concerts in the library's atrium to draw a younger crowd and to build the library's audio and visual departments. Attendees could write in albums they wanted the library to purchase with their entry fee. The most-requested albums would be added to the collection.