The Grocery Insider is me. No, not the one in the yellow sweater buying those packaged tomatoes (that are probably organic and packaged together so that handsome cashier doesn't accidentally ring up more expensive produce as conventional). The one in the headline. That one.
This first post of my column at thekitchn.com came up, fittingly, on the last day of Expo West (the largest natural foods show in the U.S.). In between forgetting to eat real food, explaining that the Intelligentsia Black Cat Espresso is steeped directly into the heavy cream and worrying that our pallet would come back in one piece (it did, barely), I'd find myself wanting to tell the people around me, I WRITE A GROCERY COLUMN. Instead, I said things like, "Do you mind if I scan your badge?" and "No, we're not Kosher, but I'll take your information just in case that's a direction we'd like to go" and "Do we get charged a full hour of overtime labor for banding, even though this only took twenty minutes?" (Answer: yes.)
I'll be posting every two weeks or so over there, so follow along, if you'd like.